DIGITAL MARKETING

HELLO GUYS ........

                      Basically, digital marketing refers to any online marketing efforts or assents. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great example of digital marketing -- they help introduce people to your company and convince them to buy

                     Digital marketing is the marketing of produces or services using digital technologies, mainly the internet, but also including mobile phones, displayadvertising, and any other digital medium.   We can learn digital marketing from online resources easily...

 THE MAIN TYPES OF DIGITAL MARKETING.

• Content Marketing.
• Search Engine Optimization (SEO). 
• Search Engine Marketing (SEM).
• Social media Marketing (SMM).
• Pay-per-click Advertising (PPC).
• Affiliate Marketing.
• Email Marketing. 

CONTENT MARKETING 

                      We Content marketing is a from of marketing focused on creating,publishing, and disturbing content for a targeted audience online.

                         We Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience- and ultimately, to drive profitable customer action.

                        A good content marketer also needed to be value focused and have an eye foe quality... That top content marketer is empathetic, putting themselves in the shoes of the audience and truly understanding their needs. Research has proven that the audience's perspective is what drives the success of your content strategy.

SEARCH ENGINE OPTIMIZATION (SEO)

                    SEO stands for Search engine optimization. It is the process of getting from the free, organic, editorial,or natural  search results on the search engines. Simply put, it's the name given to the activity that attempts to improve search engine ranking.

                    

                    SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites....

                    Optimizing our pages for SEO is going to be even more important in 2020 as organic search continues to rise above other search traffic.

SEARCH ENGINE MARKETING (SEM)

                    SEM is a digital marketing strategy used to increase the visibility of a website in search engine results pages ..... Search engine marketing is also alternately referred to as paid search or pay per click.

                    Search engine marketing tools help marketers manage and optimize paid search   ads. SEM tools aallow users to research keywords, set a budget, run paid ad campaigns, act on intelligent bidding recommendations, automate bidding and copy generation,and analyze and forecast results.

SOCIAL MEDIA MARKETING (SMM)

                     SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing.   

      Advantage of SMM.

• Increased Brand Awareness.
• More Inbound Traffic.
• Improved Search Engine Rankings .
• Higher Conversion Rates.
• Better Customer Satisfaction.
• Improved Brand Loyalty.
• More Brand Authority.
• Cost-Effective.
• Gain Marketplace Insights.
• Thought Leadership.

                  In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.   

PAY-PER-CLICK

                    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially,it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

AFFILIATE MARKETING 

                    The main role of an affiliate marketer is to promote or advertise the products of others to generate sales and earn commission per sales. As an affiliate marketer, we get a link from the company whose product you have to promote and when someone buys a product through that link you get the commission.

                     Pay-per-click is calculated by dividing the advertising cost by the number of click generated by an advertisement. The basic formula is −

                        Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

EMAIL MARKETING 

                       Email marketing is a form of direct marketing that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them engaged between purchases.

                    Email marketing is one segment internet marketing, which encompasses online marketing via websites,social media,blogs, and more. Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers.